A very successful blogger confessed he comes up with business blog ideas by spying up on his competitors. He’s considered an authority in his field, and many content marketers look up to him for inspiration. It’s surprising he needs to borrow ideas from others.
At first glance, his strategy seems smart: Seeking truly original business blog ideas takes effort, so let your competitors do the hard work, borrow their ideas, and turn them into better content than theirs.
But what if your competitors are in turn cutting corners? What if they’re not creative at all and they’re in turn borrowing others’ business blog ideas? Then by using their blog as inspiration, you’ll end up creating content that looks like a re-repainted stolen bicycle.
If you’re willing to put in the effort to seek inspiration for your digital content, here are other ways to find original ideas for your business blog. Read More