“Practice isn’t the thing you do once you’re good. It’s the thing you do that makes you good.” — Malcolm Gladwell
I’ve edited about two pieces of long-form digital content a day, every day, for a decade. In this blog post, I’ll draw on that experience to unravel five content writing myths so you can make more-informed decisions about your digital marketing strategies. Read More
An editorial style guide answers questions such as these: Is it startup or start-up? Our business’s priority or our business’ priority? Three percent, 3 percent, or 3%? How about the comma before or in the previous sentence? Do we need to use the trademark (™) and copyright (©) symbols in business reports? And is it correct to start sentences with and? Do contractions (like haven’t instead of have not) make us sound informal?
These are the sorts of editorial style decisions you’ll need to make when creating reports, website content, and other forms of written business communications. Consulting a dictionary or reference book isn’t practical, because style questions don’t have just one right answer and you may waste a lot of time trying to decide what works for you. That’s why you need standards—an editorial style guide—and perhaps a freelance editor, too. Read More
